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From what I've read about Palin I like her: She's the mother of 5, played high school basketball, isn't afraid to stand up to the oil industry (even though her husband is in it), looks kind of like Daphne from Frasier, and as a schoolgirl regularly woke up at 3:00 AM to hunt moose with her father. This is outstanding.
So even though it's an obvious gimmick choice from a desperate McCain (Hey, look! We're not all old white men either! We have women and minorities too! Vote Republican!), I like it. I don't think it will work, but I like it. If for nothing more than the moose hunting thing.